Try before you buyIf you were buying a new car, you'd take it for a test drive. Whenyou purchase a new pair of jeans, you try them on first. In order tomake an informed decision about whether these products are right foryou, you first want to see how the products will perform in real day-to-day situations.Similarly, when you're evaluating candidates, seeing how they willperform in actual job situations can help you make an informeddecision about their fit for a position.According to Wendell Williams, an expert in selection and testingtools, companies that use simulations v or testing that requirescandidates to use the actual skills they would use on the job v makebetter hires. Only about 15% of candidates will pass well-designedsimulations, but those candidates will be eminently qualified andmuch more likely to succeed.Williams notes that workplace tests generally measure one of fourskill areas:1) Cognitive ability (eg. learning, technical knowledge, andproblem solving)2) Planning ability (eg. organization, project planning, timemanagement)3) Interpersonal ability (eg. coaching, teamwork, customerservice, negotiation)4) Attitudes, interests and motivations (eg. likes, dislikes,attitudes)Which tests are right for the jobs you're trying to fill? Make it agoal this week to research some of the products and techniques on themarket, and figure out which ones could improve your ability to matchcandidates to openings.Reference source: "Flight Simulators in Business?" by R. WendellWilliams, Ph.D.-------------------------------------------------------------------
FAST Ways To Make Your Sales Letter Pull Like Crazy!
5 FAST Ways To Make Your Sales Letter Pull Like Crazy!By Grady SmithYou've got a killer headline...You've lined up benefit after benefit...But it won't make you a dime unless you can close the sale andmake the reader of your sales letter hand over their cash. And asolid close on your sales letter will do just this.Following, 5 essential parts for a "get your wallet out" salesletter close.1) SHOW THEM THE PAINThe reader of your sales letter needs to understand what yourproduct/offer will do for them. But once they understand that,they need to know that things won't get better, problems won'tbe solved, and nothing in their situation will change if theydon't take action."Passing today means nothing will change for you. You'll stillwork at a job you hate and pray that one day a sensible and realopportunity will fall into your lap. But I tell you, this ISyour real opportunity, and now you just need to act."Let them feel the pain. Tell them the downside of not jumping onyour offer. Ask them questions so they can personalize the lossby actually thinking about what they'll be missing.2) SHOW THEM THE VALUEJustify the value of your product or service by explaining theprice you've chosen:"$67 is s true bargain when you consider that this one-timeinvestment will come back to you at least 10 times. By simplyinvesting a small amount right now, you're guaranteed to get allthe information you need to make 10 to 1000 times yourinvestment back in under 30 days"!3) SHOW THEM THERE'S NO RISKTake away any doubts in your potential customer's mind. Assurethem they're making the right decision, and risk nothing bytaking you up on your offer:"You are guaranteed to learn step-by-step how I made a fortunein network marketing. But if you feel you can't follow my plan,or just don't want to, then simply return my package--keepingthe $97 in FREE bonuses--and I'll give you a 100% no questionsrefund."4) SHOW THEM TIME IS LIMITEDIf the reader doesn't act right away chances are good they'llforget about your offer and never take action. Give them areason they MUST take immediate action.Tell them they might lose bonuses. Tell them that supplies ofyour product are limited. Give them a strong reason to actimmediately:"The $39.95 price is simply a test price. After 100 visitors tothis website, I will access changing the price, and guaranteeyou it will be rising. So to guarantee you get everything youneed to get started day trading for thousands for the test priceof only $39.95 you must act immediately."5) SHOW THEM YOUR OFFER AGAINAfter you've given them details for ordering place a P.S. thatgoes over your deal again and explains the benefits. A P.P.S.can be used to detail that there is no risk:"P.S.: You get immediate access to my complete "Fat BurningWithout Exercise" system that will have you shedding 30 poundsin 30 days. Plus, when you act now, you also get $400 in FREEbonuses for helping you reach and maintain your desired weight.But to get everything, you must order now.P.P.S.: Don't forget ... you're guaranteed to see amazing resultsor you keep the $400 in FREE bonuses and get a complete refund.Nothing to lose except those extra pounds starting today!"About the author:Grady Smith can turn your website into a HIGH PROFIT machine!He's offering FREE evaluation of your current sales letter andoffers sales letter writing at prices you can afford. Check outhis site for your FREE evaluation offered to the first 100visitors! http://www.cheap-copy.com
The Secret Of Hitting People's Buying Trigger!
The Secret Of Hitting People's Buying Trigger!By Grady SmithIt's a fact: You'll never make any real money online unless youknow how to pull someone's buying trigger.Sure, you may be a whiz at bringing people to your site. Maybeyou're looking at 800 a day. But with that kind of traffic andthe knowledge of how to cock someone's gun and makethem buy -- you can make a very good living online.So, what's the secret?1) You've Got To Know Your AudienceWhat does someone really want that visits your site and takes alook at your product? Do they want to make money quick? Are theyon a budget, and want to do it with very little investment?Knowing the specifics of your target is step one to hittingtheir buying button.2) You've Got To Prove You Can Give Them What They WantSure, you can say "I'll show you how to make money online", butthat sure doesn't pull my buying trigger.But if I visited your site wanting to learn how to make moneyonline without much investment, and you said something like"I'll show you how to make thousands each week without investinga dime", I would become very interested. Specifics directed toyour target audience make the trigger finger itch.3) You've Got To Create A Mental PictureCan you tell me how life will be different after I purchase yourproduct? Can you make it descriptive and excite me?Which of these works better at exciting you?"Picture working from home with no boss, no deadlines, and greatmoney"!Or..."Imagine walking in my shoes ... working from a laptop fromanywhere I like in my motor home. No one to tell me I have to goto work when I don't feel up to it. A couple of hours of simple,pleasing work that I really enjoy and tons of free time. Theoption to stay up late, watch game 7 of the world series, andthen sleeping in until whenever. That's the true freedom ofworking from home"!Which excites you more?Learn how to pull your prospects trigger by putting yourself intheir shoes. Done right, it's the most effective sales toolyou'll ever find.About the author:Grady Smith is offering his FREE ebook "Secrets ofHard-Hitting Sales Letters" to those wanting to improvethe power of their sales letters. Stop by for your freecopy and for more copywriting tricks, techniques, andadvice. http://www.cheap-copy.com
